Case Study: Forerunner Ministries

Forerunner Ministries is dedicated to equipping believers in prophetic ministry, intercession, and spiritual warfare, helping them deepen their relationship with God. As the ministry continues to grow, its marketing strategy is evolving to better support its mission while allowing founder Franklyn Spence to focus on teaching, writing, and leading.

To achieve this, INNspiration Consulting is guiding Forerunner Ministries through a structured transition. Moving from reactive content management to an intentional, impact-driven marketing approach.

The Challenge: Scaling Without Losing Focus

Phase 1: Laying the Foundation for Sustainable Marketing (Current Stage)

Forerunner is currently in Phase 1 of this transition, focused on building a strong foundation of branded marketing assets that will streamline content creation, increase engagement, and reduce the burden of day-to-day management.

• Social Media Templates – A new suite of customized, branded templates is being developed to create consistent, visually impactful social media content that aligns with Forerunner’s messaging.
• Newsletter Templates – A refreshed email newsletter design will provide a cohesive, professional format for updates, resources, and event promotions.
• Shifting Marketing Mindsets – Forerunner’s marketing strategy is being redefined, focusing on strategic content planning, automation, and organic engagement rather than high-cost, high-effort social media management.
• Magazine & Social Media Showcase – Initial marketing assets, including a Forerunner Ministries magazine and branded social media posts, have been created as early examples of what’s to come.

Phase 2: Streamlining & Expanding the Marketing Strategy (Planned Next Steps)

Once the foundation is in place, Phase 2 will focus on refining processes, expanding branded content, and optimizing engagement strategies. This ensures

Forerunner’s marketing efforts are sustainable and mission-aligned.

• Website Enhancements
  • Updates will be made to improve navigation, user experience, and content organization
  • Ensure visitors can easily access courses, conference details, and resources.
• Conference Promotion Packages
  • A complete set of branded marketing materials will be developed to support conference hosts and attendees
  • Making it easier to promote events and sustain engagement after they conclude.
• Automated Email Sequences
  • A structured email marketing strategy will be implemented, including:
  • Welcome sequences for new followers and subscribers
  • Drip campaigns for ongoing engagement
• Automated event follow-ups to encourage next steps
• Content Planning & Scheduling Systems
  • Marketing workflows will ensure content creation is planned strategically and executed efficiently.

Phase 3: Long-Term Maintenance, Optimization & Growth (Future Vision)

By Phase 3, Forerunner Ministries will have a fully functional, self-sustaining marketing system in place. This phase will focus on:

• Transitioning to a Long-Term Support Model
  • Instead of weekly involvement, INNspiration Consulting’s role will shift to strategic oversight, performance tracking, and periodic adjustments.
• Annual Marketing Plan Review
  • A structured approach to assessing marketing efforts each year
  • Ensuring that messaging, engagement
  • Outreach remain aligned with Forerunner’s evolving goals.
• Expanding Impact Measurement
  • Evaluating where Forerunner’s audience seeks truth and engagement
  • Using surveys and feedback to refine content placement strategies.
• Ongoing Optimization
  • Adjusting social media strategies
  • Refining content distribution methods
  • Leveraging new digital opportunities to enhance engagement.

The Impact: A Ministry Positioned for Sustainable Growth

With a structured three-phase approach, Forerunner Ministries will move from a high-effort, time-consuming marketing process to a streamlined, sustainable, and impact-driven strategy that:

• Allows Franklyn to focus on teaching, writing, and leadership rather than daily content management.
• Reduces reliance on costly third-party social media services while maintaining an online presence.
• Creates a repeatable system for conferences, email marketing, and outreach, ensuring continued engagement and growth.

By shifting the focus to mission-aligned, strategic marketing, Forerunner Ministries will have a marketing approach that truly supports its vision. Now and in the future.