At the heart of Sunny Soul Therapy is a deep commitment to hope, connection, and emotional well-being. This project was about more than just creating a logo. It was about crafting a visual identity that feels like a hug. Every color, shape, and element was chosen with care to reflect warmth, joy, and a sense of healing.

The mood board laid the foundation, gathering inspiration that embodies compassion, lightness, and playfulness. The brand board refined these ideas into a cohesive system. Throughout the logo development process, we explored ways to visually communicate kindness and upliftment. The final result is a brand identity that doesn’t just look beautiful—it feels like home for those seeking support and renewal.

Because at its core, Sunny Soul Therapy is about helping hearts find light again. And that’s exactly what we set out to capture.

Case Study:  Sunny Soul Therapy

Sunny Soul Therapy was created to offer compassionate, holistic recreational therapy. Helping individuals find healing, connection, and personal growth through specialized wellness programs.

As a new business, Sunny Soul Therapy needed a strong, cohesive brand identity that reflected its mission: a space of warmth, renewal, and positivity. The goal was to create a visual identity that instantly resonated with clients, embodying hope, comfort, and emotional well-being.

INNspiration Consulting led the brand development process, crafting a distinct, meaningful identity that would support trust, recognition, and long-term growth.

The Challenge: Creating a Brand That Feels Like Healing

Launching a new therapy brand comes with unique challenges. For Sunny Soul Therapy, the biggest priorities were:

1. Establishing a Clear & Recognizable Identity – The brand needed to visually communicate warmth, healing, and connection, ensuring it felt inviting and trustworthy from the very first impression.
2. Aligning Visuals with Emotion – The design had to evoke positivity, serenity, and well-being, without feeling too clinical or generic.
3. Consistency Across Branding Elements – From the logo to color palette, typography, and imagery, everything needed to work together to reinforce the brand’s core message.

The Solution: A Visual Identity Rooted in Warmth & Renewal

INNspiration Consulting took a thoughtful, intentional approach to crafting a brand that felt both professional and deeply personal:

• Mood Board & Brand Development
  • We explored visuals that captured the essence of healing and personal transformation
  • Selecting a color palette inspired by nature and renewal.
• Logo Design
  • A custom logo was created to reflect calmness and growth
  • Incorporating gentle curves and organic shapes that align with the brand’s therapeutic mission.
• Brand Board & Guidelines
  • A comprehensive brand board was developed to ensure visual consistency across all platforms
  • Helping Sunny Soul Therapy establish a strong, recognizable identity.

With this cohesive brand foundation, Sunny Soul Therapy now connects with clients on an emotional level, reinforcing trust and providing a sense of comfort from the very first interaction.

The Impact: A Brand That Speaks to the Heart

With a thoughtfully designed brand identity, Sunny Soul Therapy launched with confidence, clarity, and a strong visual presence that resonates with its audience.

• A recognizable, meaningful logo that embodies healing, warmth, and renewal.
• A cohesive brand system that ensures consistency across marketing materials, social media, and client communications.
• A clear, inviting identity that builds trust and emotional connection from the very first interaction.

By aligning visual storytelling with emotional impact, Sunny Soul Therapy now has a brand that truly reflects its mission—offering a space for growth, healing, and transformation.